Retailer Guide5 min readJuly 5, 2024

How Groomers Can Increase Revenue by Stocking Dog Chews

A practical guide for grooming salon owners who want to add a profitable retail section — without turning into a pet store.

Key takeaways

  • Grooming salons have one of the most captive retail audiences in the pet industry
  • A countertop display with 3–4 SKUs is enough to start generating retail revenue
  • 30% conversion rate at $12 average = $3,500+/year from 20 appointments/week
  • Yak chews are ideal for groomer retail: small, shelf-stable, high repeat purchase

The groomer retail opportunity

Grooming salons have one of the most captive retail audiences in the pet industry. Every client who comes in is a dog owner who is already spending money on their pet. They are in your space for 1–3 hours. They are in a buying mindset. And they trust you — you are the expert who takes care of their dog. This is an ideal environment for retail, and most groomers dramatically underutilize it.

Why dog chews are the perfect groomer retail product

Dog chews are ideal for groomer retail: they are small and easy to display, they have a long shelf life (no refrigeration), they are a natural conversation starter, and they have strong repeat purchase. A customer who buys a yak chew from you today will come back for another in 2–4 weeks.

How to set up a simple retail display

You do not need a full retail section to make money selling dog chews. A small countertop display with 3–4 SKUs (small, medium, large yak chews) is enough to start. Place it at your checkout counter where clients pay. Add a simple sign: 'Natural yak cheese chews — your dog will love them.'

The math: what a small retail section can earn

Let's say you have 20 grooming appointments per week. If you mention the chews to every client and 30% buy one at an average of $12, that is 6 sales x $12 = $72/week, or about $3,500/year in additional revenue. At 50% gross margin, that is $1,750/year in additional gross profit from a countertop display that costs you nothing to maintain.

#groomers#retail revenue#dog chews#salon#wholesale

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